Abstract
Much research has demonstrated ways that humans use heuristics when solving complex problems. Similar claims have occasionally been made for non-human subjects, although the topic remains largely undeveloped. This paper explores ways that non-human subjects might use simple rules to solve complex ecological problems. It is suggested that a focus on the use of heuristics in non-human subjects can enrich choice models in behavioral ecology, while at the same time informing existing models in psychology and economics more generally.
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Marsh, B. Do Animals Use Heuristics?. Journal of Bioeconomics 4, 49–56 (2002). https://doi.org/10.1023/A:1020655022163
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DOI: https://doi.org/10.1023/A:1020655022163