Abstract
Many think that communicating science is a necessary and rewarding activity. Yet finding compelling, relevant, and timely points of linkage between challenging scientific concepts and the experiences and interests of the general public can be difficult. Since science continues to influence more and more aspects of daily life and knowledge, there is a parallel need for communication about science in our society. Here I discuss the “middle-ground hypothesis” using popular culture for science communication and applying the “FUNnel model,” where popular culture is used as a lead-in and wrap-up when discussing science. The scientific knowledge we find in our hands does not belong to us—we just had it first. We can honor that knowledge best by sharing it as widely as possible using the most creative means at our disposal.
Footnotes
Editor’s Note: In 2003, the Society for Neuroscience initiated the Science Educator Award to recognize an outstanding neuroscientist who has made significant contributions to the education of the public. For a description of the award, see http://www.sfn.org/Awards-and-Funding/Individual-Prizes-and-Fellowships/Science-Education-and-Outreach/Science-Educator-Award. eNeuro has provided the 2015 winner, E. Paul Zehr, with an opportunity to write a feature commentary on science education.
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